CMS Price Transparency Data

X-ray, lower back

Facility: Carilion Franklin Memorial Hospital

Billing Code: 72110 (CPT)

The BaseRate · fair price high confidence

A fair price for this

$95

about 0.9× the $107 Medicare rate · typically $93–$128

modeled estimate · not a bill or quote

What this hospital charges insurers

$95

About the fair price

0.9× Medicare

Medicare pays $107 Fair price $95 This hospital $95 Cash price $345 Hospital's list price $987

How we calculate the fair BaseRate →

How this hospital compares to other VA hospitals

Lowest price of the 9 VA hospitals we have prices for — a strong deal.

Cheapest $95 Priciest $102

Black dot = this hospital, among the 9 VA hospitals with a price for this procedure. Full list below.

⚠ The cash price looks unusually high next to the insurance price — it may be the full list price, not a real cash discount. Call to confirm the self-pay rate.

A fair price for a X-ray, lower back is about $95 (about 0.9× the $107 Medicare rate). Carilion Franklin Memorial Hospital charges insurers about $95, or about $345 in cash — about the fair price. Located in Rocky Mount, VA.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

5 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna✓ Humana Kaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$49 - $807	46%
Blue Cross Blue Shieldmajor	$47 - $512	44%
Aetnamajor	$49 - $655	46%
Cignamajor	$665 - $711	623%
Humanamajor	$49 - $100	46%
Sentara	$47 - $612	44%
+ 8 smaller / regional plans	$543 - $938

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 345), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the CPT code on your bill matches exactly: 72110.

Insurance Before you use insurance

Call your insurance company to confirm Carilion Franklin Memorial Hospital is in-network.
Ask your insurer whether prior approval is required for CPT code 72110.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at Carilion Franklin Memorial Hospital

Compare: X-ray, lower back at other VA hospitals

Insurance negotiated median for the same procedure, sorted lowest first.