CMS Price Transparency Data

X-ray, lower back

Facility: Carilion Franklin Memorial Hospital

Billing Code: 72110 (CPT)

Factual Cost Summary (Answer Capsule)
  • CPT Billing Code: 72110
  • Insurance Median: $511
  • Cash Discount Price: $345
  • vs. Medicare Baseline: 4.78x Medicare
The contracted insurance negotiated median rate for a X-ray, lower back at Carilion Franklin Memorial Hospital is $511. If you are paying out-of-pocket or uninsured, the self-pay cash discount rate is $345. Compared to the federal Medicare reimbursement reference rate of $106.81, this hospital’s rate is 4.78x the Medicare baseline. Located in 180 Floyd Avenue, Rocky Mount, VA.
Cash / Self-Pay
$345

Average discount available for prompt cash payment at this facility.

Insurance Median
$511

Median negotiated contract rate across all mapped commercial carriers.

Medicare Reference Rate
$106.81

Standard federal government reimbursement rate for this code.

Visual Cost Comparison vs. Medicare

Medicare Reference Baseline: $106.81 (100%)
Cash / Self-Pay: $345 (323%)
Insurance Median: $511 (478%)
Cash: $345 (323% of Medicare)
Ins. Median: $511 (478% of Medicare)

Understanding this gauge: We use the federal Medicare rate of $106.81 as the cost baseline. Rates below the baseline represent excellent value. In-network commercial rates commonly hover around 150% - 250% of Medicare, while rates exceeding 300% are elevated. Hover over the green and blue markers to view detailed calculations.

Elevated Commercial Rate Alert (Value-Gap)

The negotiated rate at this facility is 478% of the Medicare baseline (a markup of 378%). Patients with high-deductible plans or out-of-network benefits may face excessive out-of-pocket costs.

Out-of-Pocket Cost Estimator

Estimate whether it is more economical to use your insurance or pay the upfront self-pay cash rate.

Input your details and click calculate to compare out-of-pocket costs.

Commercial Insurance Negotiated Rates

Negotiated contract ranges established by major commercial carriers at this facility.

Carrier / Plan Group Contract Rate Range vs. Medicare Reference
Blue Cross Blue Shield $47 - $512 44%
Sentara Health Plan $47 - $612 44%
Abh Of Va (Formerly Coventry) $49 46%
Abh Of Wva (Formerly Coventry) $49 46%
Humana $49 - $100 46%
UnitedHealthcare $49 - $807 46%
Aetna $92 - $655 86%
Gateway - Tier 3 $543 508%
Vhn - Ultra $612 573%
Cigna $665 - $711 623%
Connecticare $691 647%
Vhn - Plus $760 712%
Gateway - Tier 2 $790 740%
Vhn $790 740%
Vhn - Link $888 831%
Gateway - Tier 1 $938 878%
Vhn - Secondary Payors $938 878%

Self-Pay Upfront Cash Action Plan

Insurance In-Network Protection Plan

Facility Profile & Credentials

  • Address: 180 Floyd Avenue, Rocky Mount, VA 24151
  • CMS Rating: ★★★★☆
  • Ownership Type: Voluntary non-profit - Private
  • Hospital Type: Acute Care Hospitals