CMS Price Transparency Data
X-ray, neck (cervical spine)
Facility: Broadlawns Medical Center
Billing Code: 72040 (CPT)
The BaseRate · fair price high confidence
A fair price for this
$73
about 0.8× the $89 Medicare rate · typically $50–$93
modeled estimate · not a bill or quote
Medicare pays $89 Fair price $73 Cash price $66 Hospital's list price $66
What each insurance company pays
Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.
4 of 6 major insurers have a published price at this hospital
✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna HumanaKaiser Permanente
Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.
| Insurance company | Price range | vs. Medicare |
|---|---|---|
| UnitedHealthcaremajor | $25 - $321 | 28% |
| Blue Cross Blue Shieldmajor | $37 - $321 | 42% |
| Aetnamajor | $37 - $188 | 42% |
| Cignamajor | $30 - $257 | 34% |
| HealthPartners | $30 - $257 | 34% |
| Medica | $30 - $257 | 34% |
Excludes 2 rental-network / third-party entries (e.g. Multiplan, PHCS) — these are pricing networks, not insurers.
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Other Procedures at Broadlawns Medical Center
Compare: X-ray, neck (cervical spine) at other IA hospitals
- Madison County Health Care System · Winterset $19
- Winnmed · Decorah $20
- Iowa Specialty Hospital - Belmond · Belmond $21
- Mercyone North Iowa Medical Center · Mason City $22
- Orange City Area Health System · Orange City $22
- Iowa Specialty Hospital - Clarion · Clarion $25
- Mercyone Centerville Medical Center · Centerville $26
- Clarke County Hospital · Osceola $29
Insurance negotiated median for the same procedure, sorted lowest first.