CMS Price Transparency Data

X-ray, lower back

Facility: Strong Memorial Hospital

Billing Code: 72110 (CPT)

Factual Cost Summary (Answer Capsule)

CPT Billing Code: 72110
Insurance Median: $88
Cash Discount Price: $313
vs. Medicare Baseline: 0.82x Medicare

The contracted insurance negotiated median rate for a X-ray, lower back at Strong Memorial Hospital is $88. If you are paying out-of-pocket or uninsured, the self-pay cash discount rate is $313. Compared to the federal Medicare reimbursement reference rate of $106.81, this hospital’s rate is 0.82x the Medicare baseline. Located in 601 Elmwood Ave, Rochester, NY.

Cash / Self-Pay

$313

Average discount available for prompt cash payment at this facility.

Insurance Median

$88

Median negotiated contract rate across all mapped commercial carriers.

Medicare Reference Rate

$106.81

Standard federal government reimbursement rate for this code.

Visual Cost Comparison vs. Medicare

Medicare Reference Baseline: $106.81 (100%)

Cash / Self-Pay: $313 (293%)

Insurance Median: $88 (82%)

Cash: $313 (293% of Medicare)

Ins. Median: $88 (82% of Medicare)

Understanding this gauge: We use the federal Medicare rate of $106.81 as the cost baseline. Rates below the baseline represent excellent value. In-network commercial rates commonly hover around 150% - 250% of Medicare, while rates exceeding 300% are elevated. Hover over the green and blue markers to view detailed calculations.

Out-of-Pocket Cost Estimator

Estimate whether it is more economical to use your insurance or pay the upfront self-pay cash rate.

Billing Status

Remaining Deductible ($)

Your Coinsurance Rate (%)

Input your details and click calculate to compare out-of-pocket costs.

Commercial Insurance Negotiated Rates

Negotiated contract ranges established by major commercial carriers at this facility.

Carrier / Plan Group	Contract Rate Range	vs. Medicare Reference
Blue Cross Blue Shield	$30 - $358	28%
Excellus [2201]	$30	28%
Medicaid / KanCare	$30 - $102	28%
Molina Healthcare [1723], Molina Healthcare [5189]	$30	28%
Molina Healthcare [5189]	$30	28%
UnitedHealthcare	$30 - $138	28%
Mvp [2900]	$36 - $442	34%
Aetna	$48 - $235	45%
Elderplan [1316]	$48	45%
Excellus Bc/Bs [2201]	$48 - $90	45%
Icircle [1728]	$48	45%
Martins Point [1205]	$48 - $130	45%
Medicare (plans)	$48 - $174	45%
Nascentia [1729]	$48	45%
Humana	$49 - $161	46%
Highmark Bc/Bs Of Western Ny [5143]	$53 - $54	50%
Fidelis [5155]	$67 - $108	63%
Excellus Bc/Bs [2201], Bc/Bs Out Of Area [2401]	$69 - $167	65%
Independent Health [5156]	$73 - $89	68%
Cigna	$116 - $480	109%
Capital District Physicians Health Plan (Cdphp) [5149]	$126 - $168	118%

Self-Pay Upfront Cash Action Plan

Request a "Self-Pay classification" with the billing desk before receiving care.
Ask for a written "Prompt-Pay Discount" agreement quoting the price of $313.
Request and sign a "Waiver of Insurance Submission" to prevent automatic billing.
Verify CPT Code matches exactly: 72110.

Insurance In-Network Protection Plan

Contact your insurance company to confirm Strong Memorial Hospital is fully in-network.
Ask your insurer if "Prior Authorization" is required for CPT code 72110.
Confirm the specific physician or imaging center is also in-network (not just the hospital building).
Audit your Explanation of Benefits (EOB) against the final itemized hospital invoice.