CMS Price Transparency Data

Ultrasound, thyroid and neck

Facility: Carilion Franklin Memorial Hospital

Billing Code: 76536 (CPT)

Factual Cost Summary (Answer Capsule)
  • CPT Billing Code: 76536
  • Insurance Median: $752
  • Cash Discount Price: $517
  • vs. Medicare Baseline: 7.04x Medicare
The contracted insurance negotiated median rate for a Ultrasound, thyroid and neck at Carilion Franklin Memorial Hospital is $752. If you are paying out-of-pocket or uninsured, the self-pay cash discount rate is $517. Compared to the federal Medicare reimbursement reference rate of $106.81, this hospital’s rate is 7.04x the Medicare baseline. Located in 180 Floyd Avenue, Rocky Mount, VA.
Cash / Self-Pay
$517

Average discount available for prompt cash payment at this facility.

Insurance Median
$752

Median negotiated contract rate across all mapped commercial carriers.

Medicare Reference Rate
$106.81

Standard federal government reimbursement rate for this code.

Visual Cost Comparison vs. Medicare

Medicare Reference Baseline: $106.81 (100%)
Cash / Self-Pay: $517 (484%)
Insurance Median: $752 (704%)
Cash: $517 (484% of Medicare)
Ins. Median: $752 (704% of Medicare)

Understanding this gauge: We use the federal Medicare rate of $106.81 as the cost baseline. Rates below the baseline represent excellent value. In-network commercial rates commonly hover around 150% - 250% of Medicare, while rates exceeding 300% are elevated. Hover over the green and blue markers to view detailed calculations.

Elevated Commercial Rate Alert (Value-Gap)

The negotiated rate at this facility is 704% of the Medicare baseline (a markup of 604%). Patients with high-deductible plans or out-of-network benefits may face excessive out-of-pocket costs.

Out-of-Pocket Cost Estimator

Estimate whether it is more economical to use your insurance or pay the upfront self-pay cash rate.

Input your details and click calculate to compare out-of-pocket costs.

Commercial Insurance Negotiated Rates

Negotiated contract ranges established by major commercial carriers at this facility.

Carrier / Plan Group Contract Rate Range vs. Medicare Reference
Aetna $92 - $981 86%
Humana $94 - $103 88%
Blue Cross Blue Shield $99 - $512 93%
Sentara Health Plan $101 - $916 95%
UnitedHealthcare $101 - $1,207 95%
Abh Of Va (Formerly Coventry) $103 96%
Abh Of Wva (Formerly Coventry) $103 96%
Gateway - Tier 3 $812 760%
Vhn - Ultra $916 858%
Cigna $996 - $1,063 932%
Connecticare $1,034 968%
Vhn - Plus $1,137 1065%
Gateway - Tier 2 $1,182 1107%
Vhn $1,182 1107%
Vhn - Link $1,329 1244%
Gateway - Tier 1 $1,403 1314%
Vhn - Secondary Payors $1,403 1314%

Self-Pay Upfront Cash Action Plan

Insurance In-Network Protection Plan

Facility Profile & Credentials

  • Address: 180 Floyd Avenue, Rocky Mount, VA 24151
  • CMS Rating: ★★★★☆
  • Ownership Type: Voluntary non-profit - Private
  • Hospital Type: Acute Care Hospitals