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CMS Price Transparency Data Hospital file updated: 12/15/2025

Ultrasound, thyroid and neck

Facility: Carilion Franklin Memorial Hospital

Billing Code: 76536 (CPT)

Pillar 1 · The BaseRate™ CompositeHow 1.00× Fair BaseRate Works: Raw price averages unfairly penalize hospitals in high-wage cities or trauma centers treating sicker patients. We adjust for local CMS hospital wage levels and patient complexity first. A 1.00× score means right at the fair price average, 0.85× means 15% cheaper than fair market, and 1.30× means 30% above fair market.Near Fair BaseRate Benchmark
$101Fair BaseRate (1.00× Market)
Position vs. 1.00× Fair PriceRight at U.S. Average (0%) 1.00× (center of the bar) is the U.S. fair price average after accounting for local hospital wages and patient complexity. Left of center (<1.00×) is below fair price; right of center (>1.00×) is above fair price.

This hospital's typical commercial price is $101 compared to the $101 fair price benchmark.

Pillar 2 · VeriRate™ Data TrustHow VeriRate™ (0–100) Works: Hospitals are legally required to publish machine-readable price files, but some bury fake $0.01 numbers or omit cash discounts. VeriRate audits each file across 5 checks (hover any badge below to see what it tests).86/100 · Verified
86/100Hover Any Check Below to See How Prices Were Audited
File Completeness90Provenance (File Completeness): Checks whether the hospital published a complete, up-to-date machine-readable price file with valid CPT and MS-DRG billing codes instead of leaving blanks.
Price Logic88Coherence (Price Logic): Checks whether the hospital’s numbers make basic sense — e.g., self-pay cash price is lower than gross list price, with no fake $0.01 or $999,999 placeholder numbers.
Peer Alignment86Concordance (Peer Alignment): Checks whether reported prices sit in a realistic range compared to Medicare and nearby hospitals rather than wild 100× unit errors.
Clean Billing83Regularity (Clean Billing): Checks whether rates are structured consistently across procedures without erratic statistical spikes or hidden unbundled facility fees.
Real Cash Discount84Cash Honesty (Real Cash Discount): Checks whether the hospital offers a genuine self-pay cash discount that beats or matches commercial insurance rates instead of billing full sticker price.
Pillar 3 · Clinical Quality & ER SpeedChecks whether higher hospital prices actually buy better clinical quality — combining CMS Star Ratings, hospital safety scores, and emergency room wait times.Regional Value Leader
CMS Star Rating4/5 StarsOfficial CMS Overall Hospital Quality Star Rating (1 to 5 stars) summarizing mortality, safety of care, readmissions, and patient experience.
Safety Score78/100Composite patient safety score (0–100) derived from CMS hospital-acquired infection rates (CLABSI, CAUTI, MRSA, C. diff), surgical complications, and HCAHPS surveys.
Typical ER WaitNo ER DataMedian minutes patients spent in the emergency department before leaving from the visit, as reported to CMS Timely and Effective Care.

4-Star CMS clinical quality rating paired with 1.00× fair market pricing.

The BaseRate · fair price high confidence
A fair price for this
$101
about 0.9× the $107 Medicare rate · typically $100–$175
modeled estimate · not a bill or quote
What this hospital charges insurers
$101
About the fair price
0.9× Medicare
Medicare pays $107 Fair price $101 This hospital $101 Cash price $517 Hospital's list price $1,477

How we calculate the fair BaseRate →

How this hospital compares to other VA hospitals

Lowest price of the 9 VA hospitals we have prices for — a strong deal.

Cheapest $101 Priciest $107

Black dot = this hospital, among the 9 VA hospitals with a price for this procedure. Full list below.

Note: The cash price looks unusually high next to the insurance price — it may be the full list price, not a real cash discount. Call to confirm the self-pay rate.

A fair price for a Ultrasound, thyroid and neck is about $101 (about 0.9× the $107 Medicare rate). Carilion Franklin Memorial Hospital charges insurers about $101, or about $517 in cash — about the fair price. Located in Rocky Mount, VA.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

5 of 6 major insurers have a published price at this hospital

UnitedHealthcareBlue Cross Blue ShieldAetnaCignaHumana Kaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company Price range vs. Medicare
UnitedHealthcaremajor $101 - $1,207 95%
Blue Cross Blue Shieldmajor $99 - $512 93%
Aetnamajor $92 - $981 86%
Cignamajor $996 - $1,063 932%
Humanamajor $94 - $103 88%
Sentara $101 - $916 95%
+ 8 smaller / regional plans $812 - $1,403

Self-Pay How to get the cash price

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Facility Profile & Credentials

  • Address: 180 Floyd Avenue, Rocky Mount, VA 24151
  • CMS Rating: 4 / 5 Stars
  • Ownership Type: Voluntary non-profit - Private
  • Hospital Type: Acute Care Hospitals

Other Procedures at Carilion Franklin Memorial Hospital

Compare: Ultrasound, thyroid and neck at other VA hospitals

Insurance negotiated median for the same procedure, sorted lowest first.

Inline Bill X-Ray & 501(r) Calculator 501(c)(3) Nonprofit · Free Care ≤200% FPL · AGB Cap 36.3%

Audit a Bill or Quote at Carilion Franklin Memorial Hospital (Zero PHI Required)

CMS CCN: 490089
CPT 76536
Fair BaseRate™ $101
Medicare Rate $107
Self-Pay Cash $517
Insurer Median $101
Pre-filled with Carilion Franklin Memorial Hospital’s charged/list benchmark
Screened against 2026 HHS Federal Poverty Guidelines
2026 FPL: $15,650 + $5,500 per additional person
Step 1 · 501(r) Charity Care Check 501(r) AGB Cap: $536 (274% FPL)

Statutory 501(r) AGB Cap Limits Bill to $536

At 274% FPL (201%–400% FPL tier), 26 U.S.C. § 501(r)(5) caps FAP-eligible bills at Amounts Generally Billed (36.3% of gross = $536).

Step 2 · Cash vs. Insurance Arbitrage Save $960 Paying Cash

Self-Pay Cash Rate ($517) Beats Your Bill

Carilion Franklin Memorial Hospital's published 45 CFR § 180 self-pay cash rate is $517 (vs. $101 commercial insurer median). Ask billing to reclassify the visit to prompt-pay self-pay if it beats your deductible.

Step 3 · Fair BaseRate Target +$1,376 Above Fair BaseRate

Negotiate Toward $101 Fair BaseRate ($107 Medicare)

Your bill ($1,477) is $1,376 above the denoised Fair BaseRate ($101) and 13.8× the $107 Medicare rate.

1-Click Factual Dispute Summary: Copy a citation-backed benchmark memo (with CMS CCN, CPT code, Medicare reference, Fair BaseRate, and 26 U.S.C. § 501(r) calculations) to paste into patient-portal messages or billing appeals.
CMS Care Compare Public Quality Record

Clinical Quality, Patient Experience & Infection Benchmarks

CMS Overall4/5 Stars (4/5)

Source: CMS Hospital Care Compare. Clinical quality metrics summarize historical facility-wide cohorts and are not medical advice for individual care decisions.

Care-Setting Arbitrage, Bilateral SVD Insurer Leverage & Regional Alternatives

How to Pay Less Nearby: Freestanding Centers, Insurer Leverage & Outpatient Savings

45 CFR § 180 Primary-Source Lineage & Federal Verification Verified CMS CCN 490089

Verify the Raw Data: Official Hospital MRF, CMS Medicare.gov & Federal Filings

MRF Portal Indexed (540480606_Carilion-Franklin-Memorial-Hospital_StandardCharges.csv) Verify on CMS Medicare.gov (CCN 490089) ↗ CMS HCRIS Cost Reports ↗
Published MRF File540480606_Carilion-Franklin-Memorial-Hospital_StandardCharges.csv
Publication / Vintage12/15/2025 · 35.65 MB
Validated Rate Rows248,934 (CMS v3.0.0)
File Integrity Digestf2a3fe75fb0c9c091954…

Safe-Harbor Data Corrections: Parsed directly from public 45 CFR § 180 hospital filings, CMS Care Compare, and CMS HCRIS cost reports. Hospital compliance officers may submit updated MRF URLs or rate tables for verification.

Submit MRF Update Correction Policy