CMS Price Transparency Data

Colorectal cancer screening

Facility: University of Wi Hospitals & Clinics Authority

Billing Code: G0010 (HCPCS)

The BaseRate · fair price high confidence

A fair price for this

$40

about 0.8× the $48 Medicare rate · typically $40–$86

modeled estimate · not a bill or quote

What this hospital charges insurers

$48

Above the fair price

about $8 over the fair price · 1.0× Medicare

Medicare pays $48 Fair price $40 This hospital $48 Cash price $41 Hospital's list price $68

How we calculate the fair BaseRate →

How this hospital compares to other WI hospitals

Highest price of the 9 WI hospitals we have prices for — worth calling around.

Cheapest $30 Priciest $48

Black dot = this hospital, among the 9 WI hospitals with a price for this procedure. Full list below.

A fair price for a Colorectal cancer screening is about $40 (about 0.8× the $48 Medicare rate). University of Wi Hospitals & Clinics Authority charges insurers about $48, or about $41 in cash — above the fair price. Located in Madison, WI.

This price is above the fair BaseRate — you may be able to pay less

Ask the hospital for the cash / self-pay price, check whether you qualify for financial assistance, or negotiate the bill down toward the fair price of about $40. Many patients pay well below the first number they’re quoted — the checklists below walk you through it.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

5 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna✓ Humana Kaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$39 - $58	82%
Blue Cross Blue Shieldmajor	$28 - $65	59%
Aetnamajor	$48 - $58	100%
Cignamajor	$41	86%
Humanamajor	$48	100%
Dean Health Plan	$44	92%
Health Net	$54	113%
HealthPartners	$41	86%
Security Health Plan	$37 - $43	77%
+ 14 smaller / regional plans	$32 - $58

Government programs also on file: Medicare.

Excludes 3 rental-network / third-party entries (e.g. Multiplan, PHCS) — these are pricing networks, not insurers.

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 41), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the HCPCS code on your bill matches exactly: G0010.

Insurance Before you use insurance

Call your insurance company to confirm University of Wi Hospitals & Clinics Authority is in-network.
Ask your insurer whether prior approval is required for HCPCS code G0010.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at University of Wi Hospitals & Clinics Authority

Compare: Colorectal cancer screening at other WI hospitals

Insurance negotiated median for the same procedure, sorted lowest first.