CMS Price Transparency Data

X-ray, neck (cervical spine)

Facility: Richland Hospital

Billing Code: 72040 (CPT)

The BaseRate · fair price medium confidence

A fair price for this

$59

about 0.7× the $89 Medicare rate · typically $23–$170

modeled estimate · not a bill or quote

What this hospital charges insurers

$31

Below the fair price — a good deal

about $28 under the fair price · 0.3× Medicare

Medicare pays $89 Fair price $59 This hospital $31 Cash price $390 Hospital's list price $487

How we calculate the fair BaseRate →

How this hospital compares to other WI hospitals

One of the lower prices — 7 of 8 other WI hospitals charge more for the same procedure.

Cheapest $28 Priciest $69

Black dot = this hospital, among the 9 WI hospitals with a price for this procedure. Full list below.

⚠ The cash price looks unusually high next to the insurance price — it may be the full list price, not a real cash discount. Call to confirm the self-pay rate.

A fair price for a X-ray, neck (cervical spine) is about $59 (about 0.7× the $89 Medicare rate). Richland Hospital charges insurers about $31, or about $390 in cash — below the fair price — a good deal. Located in Richland Center, WI.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

5 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna✓ Humana Kaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$11 - $3,902	12%
Blue Cross Blue Shieldmajor	$10 - $438	11%
Aetnamajor	$76 - $438	85%
Cignamajor	$76 - $321	85%
Humanamajor	$12 - $3,902	13%
Dean Health Plan	$11 - $3,902	12%
Quartz	$12 - $3,902	13%
Security Health Plan	$10 - $170	11%
+ 4 smaller / regional plans	$10 - $3,902

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 390), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the CPT code on your bill matches exactly: 72040.

Insurance Before you use insurance

Call your insurance company to confirm Richland Hospital is in-network.
Ask your insurer whether prior approval is required for CPT code 72040.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at Richland Hospital

Compare: X-ray, neck (cervical spine) at other WI hospitals

Insurance negotiated median for the same procedure, sorted lowest first.