CMS Price Transparency Data

Physical therapy (therapeutic exercise)

Facility: Vernon Memorial Hospital

Billing Code: 97110 (CPT)

The BaseRate · fair price medium confidence

A fair price for this

$111

about 3.8× the $29 Medicare rate · typically $37–$177

modeled estimate · not a bill or quote

What this hospital charges insurers

$70

Below the fair price — a good deal

about $41 under the fair price · 2.4× Medicare

Medicare pays $29 Fair price $111 This hospital $70 Cash price $226 Hospital's list price $226

How we calculate the fair BaseRate →

How this hospital compares to other WI hospitals

Highest price of the 9 WI hospitals we have prices for — worth calling around.

Cheapest $25 Priciest $70

Black dot = this hospital, among the 9 WI hospitals with a price for this procedure. Full list below.

⚠ The cash price looks unusually high next to the insurance price — it may be the full list price, not a real cash discount. Call to confirm the self-pay rate.

A fair price for a Physical therapy (therapeutic exercise) is about $111 (about 3.8× the $29 Medicare rate). Vernon Memorial Hospital charges insurers about $70, or about $226 in cash — below the fair price — a good deal. Located in Viroqua, WI.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

4 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Humana CignaKaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$69 - $510	237%
Blue Cross Blue Shieldmajor	$68 - $322	234%
Aetnamajor	$74 - $180	255%
Humanamajor	$68 - $72	234%
Quartz	$21 - $35	72%

Government programs also on file: Medicare.

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 226), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the CPT code on your bill matches exactly: 97110.

Insurance Before you use insurance

Call your insurance company to confirm Vernon Memorial Hospital is in-network.
Ask your insurer whether prior approval is required for CPT code 97110.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at Vernon Memorial Hospital

Compare: Physical therapy (therapeutic exercise) at other WI hospitals

Insurance negotiated median for the same procedure, sorted lowest first.