CMS Price Transparency Data

X-ray, lower back

Facility: HCA Florida Gulf Coast Hospital

Billing Code: 72110 (CPT)

The BaseRate · fair price medium confidence

A fair price for this

$548

about 5.1× the $107 Medicare rate · typically $119–$729

modeled estimate · not a bill or quote

Medicare pays $107 Fair price $548 Cash price $4,556 Hospital's list price $4,556

How we calculate the fair BaseRate →

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

3 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Aetna✓ Humana Blue Cross Blue ShieldCignaKaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$245 - $2,082	229%
Aetnamajor	$1,346 - $1,388	1260%
Humanamajor	$1,705 - $1,758	1596%
AvMed	$1,077 - $2,313	1008%
Molina	$852 - $1,480	798%
+ 4 smaller / regional plans	$691 - $4,163

Excludes 6 rental-network / third-party entries (e.g. Multiplan, PHCS) — these are pricing networks, not insurers.

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 4,556), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the CPT code on your bill matches exactly: 72110.

Insurance Before you use insurance

Call your insurance company to confirm HCA Florida Gulf Coast Hospital is in-network.
Ask your insurer whether prior approval is required for CPT code 72110.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at HCA Florida Gulf Coast Hospital

Compare: X-ray, lower back at other FL hospitals

Insurance negotiated median for the same procedure, sorted lowest first.