CMS Price Transparency Data

X-ray, neck (cervical spine)

Facility: Fort Memorial Hospital

Billing Code: 72040 (CPT)

Factual Cost Summary (Answer Capsule)

CPT Billing Code: 72040
Insurance Median: $34
Cash Discount Price: $83
vs. Medicare Baseline: 0.38x Medicare

The contracted insurance negotiated median rate for a X-ray, neck (cervical spine) at Fort Memorial Hospital is $34. If you are paying out-of-pocket or uninsured, the self-pay cash discount rate is $83. Compared to the federal Medicare reimbursement reference rate of $88.91, this hospital’s rate is 0.38x the Medicare baseline. Located in 611 Sherman Ave E, Fort Atkinson, WI.

Cash / Self-Pay

$83

Average discount available for prompt cash payment at this facility.

Insurance Median

$34

Median negotiated contract rate across all mapped commercial carriers.

Medicare Reference Rate

$88.91

Standard federal government reimbursement rate for this code.

Visual Cost Comparison vs. Medicare

Medicare Reference Baseline: $88.91 (100%)

Cash / Self-Pay: $83 (93%)

Insurance Median: $34 (38%)

Cash: $83 (93% of Medicare)

Ins. Median: $34 (38% of Medicare)

Understanding this gauge: We use the federal Medicare rate of $88.91 as the cost baseline. Rates below the baseline represent excellent value. In-network commercial rates commonly hover around 150% - 250% of Medicare, while rates exceeding 300% are elevated. Hover over the green and blue markers to view detailed calculations.

Out-of-Pocket Cost Estimator

Estimate whether it is more economical to use your insurance or pay the upfront self-pay cash rate.

Billing Status

Remaining Deductible ($)

Your Coinsurance Rate (%)

Input your details and click calculate to compare out-of-pocket costs.

Commercial Insurance Negotiated Rates

Negotiated contract ranges established by major commercial carriers at this facility.

Carrier / Plan Group	Contract Rate Range	vs. Medicare Reference
Blue Cross Blue Shield	$10 - $132	11%
Dean Health Plan	$10 - $363	11%
Humana	$10 - $85	11%
Mercycare	$10 - $331	11%
Molina	$10 - $85	11%
Quartz	$10 - $392	11%
UnitedHealthcare	$10 - $85	11%
Managed Health Services	$12 - $25	13%
Aetna	$16 - $334	18%
Medicaid / KanCare	$23	26%
Alliance	$28 - $320	31%
Centivo	$34 - $500	38%
Fort Care	$34 - $112	38%
Group Health Cooperative	$42 - $288	47%
Trilogy	$61 - $392	69%
Cigna	$66 - $423	74%
Medicare (plans)	$85	96%
Veteran Evaluation Services	$105	118%

Self-Pay Upfront Cash Action Plan

Request a "Self-Pay classification" with the billing desk before receiving care.
Ask for a written "Prompt-Pay Discount" agreement quoting the price of $83.
Request and sign a "Waiver of Insurance Submission" to prevent automatic billing.
Verify CPT Code matches exactly: 72040.

Insurance In-Network Protection Plan

Contact your insurance company to confirm Fort Memorial Hospital is fully in-network.
Ask your insurer if "Prior Authorization" is required for CPT code 72040.
Confirm the specific physician or imaging center is also in-network (not just the hospital building).
Audit your Explanation of Benefits (EOB) against the final itemized hospital invoice.