CMS Price Transparency Data

X-ray, neck (cervical spine)

Facility: University of Wi Hospitals & Clinics Authority

Billing Code: 72040 (CPT)

The BaseRate · fair price high confidence

A fair price for this

$88

about 1.0× the $89 Medicare rate · typically $58–$161

modeled estimate · not a bill or quote

What this hospital charges insurers

$89

About the fair price

about $1 over the fair price · 1.0× Medicare

Medicare pays $89 Fair price $88 This hospital $89 Cash price $320 Hospital's list price $534

How we calculate the fair BaseRate →

How this hospital compares to other WI hospitals

Highest price of the 9 WI hospitals we have prices for — worth calling around.

Cheapest $28 Priciest $89

Black dot = this hospital, among the 9 WI hospitals with a price for this procedure. Full list below.

⚠ The cash price looks unusually high next to the insurance price — it may be the full list price, not a real cash discount. Call to confirm the self-pay rate.

A fair price for a X-ray, neck (cervical spine) is about $88 (about 1.0× the $89 Medicare rate). University of Wi Hospitals & Clinics Authority charges insurers about $89, or about $320 in cash — about the fair price. Located in Madison, WI.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

5 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna✓ Humana Kaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$89 - $453	100%
Blue Cross Blue Shieldmajor	$89 - $507	100%
Aetnamajor	$89 - $454	100%
Cignamajor	$320	360%
Humanamajor	$89	100%
Dean Health Plan	$342	385%
Health Net	$427	480%
HealthPartners	$326	367%
Security Health Plan	$288 - $339	324%
+ 14 smaller / regional plans	$255 - $454

Government programs also on file: Medicare.

Excludes 3 rental-network / third-party entries (e.g. Multiplan, PHCS) — these are pricing networks, not insurers.

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 320), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the CPT code on your bill matches exactly: 72040.

Insurance Before you use insurance

Call your insurance company to confirm University of Wi Hospitals & Clinics Authority is in-network.
Ask your insurer whether prior approval is required for CPT code 72040.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at University of Wi Hospitals & Clinics Authority

Compare: X-ray, neck (cervical spine) at other WI hospitals

Insurance negotiated median for the same procedure, sorted lowest first.