CMS Price Transparency Data

Colonoscopy (diagnostic)

Facility: Black River Memorial Hospital

Billing Code: 45378 (CPT)

The BaseRate · fair price low confidence

A fair price for this

$410

about 0.4× the $950 Medicare rate · typically $135–$1,763

modeled estimate · not a bill or quote

What this hospital charges insurers

$325

Below the fair price — a good deal

about $85 under the fair price · 0.3× Medicare

Medicare pays $950 Fair price $410 This hospital $325 Cash price $3,364 Hospital's list price $3,738

How we calculate the fair BaseRate →

How this hospital compares to other WI hospitals

On the higher side — 6 of 8 other WI hospitals charge less.

Cheapest $153 Priciest $654

Black dot = this hospital, among the 9 WI hospitals with a price for this procedure. Full list below.

⚠ The cash price looks unusually high next to the insurance price — it may be the full list price, not a real cash discount. Call to confirm the self-pay rate.

A fair price for a Colonoscopy (diagnostic) is about $410 (about 0.4× the $950 Medicare rate). Black River Memorial Hospital charges insurers about $325, or about $3,364 in cash — below the fair price — a good deal. Located in Black River Falls, WI.

What each insurance company pays

Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.

5 of 6 major insurers have a published price at this hospital

✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna✓ Humana Kaiser Permanente

Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.

Insurance company	Price range	vs. Medicare
UnitedHealthcaremajor	$165 - $3,525	17%
Blue Cross Blue Shieldmajor	$168 - $3,289	18%
Aetnamajor	$2,377 - $3,626	250%
Cignamajor	$2,377 - $3,626	250%
Humanamajor	$165 - $3,476	17%
HealthPartners	$2,377 - $3,626	250%
Medica	$2,289 - $3,491	241%
Quartz	$168 - $3,402	18%
Security Health Plan	$168 - $3,491	18%
+ 10 smaller / regional plans	$168 - $3,663

Excludes 4 rental-network / third-party entries (e.g. Multiplan, PHCS) — these are pricing networks, not insurers.

Self-Pay How to get the cash price

Tell the billing desk you want to be billed as self-pay — not through insurance — before your visit.
Ask for the cash / prompt-pay discount in writing, with the exact price (about 3,364), before you agree to anything.
Get it in writing that they won’t also bill your insurance, so the cash price is what you owe.
Check the CPT code on your bill matches exactly: 45378.

Insurance Before you use insurance

Call your insurance company to confirm Black River Memorial Hospital is in-network.
Ask your insurer whether prior approval is required for CPT code 45378.
Confirm the doctor or provider is in-network too — not just the hospital building.
Check your Explanation of Benefits against the hospital’s final itemized bill.

Estimate your out-of-pocket cost

A rough estimate of what you’d pay with insurance (deductible + coinsurance) versus paying the cash price yourself.

How you’d pay

Deductible left to meet ($)

Your coinsurance (%)

Enter your details and press estimate to compare.

Other Procedures at Black River Memorial Hospital

Compare: Colonoscopy (diagnostic) at other WI hospitals

Insurance negotiated median for the same procedure, sorted lowest first.