CMS Price Transparency Data
X-ray, neck (cervical spine)
Facility: Black River Memorial Hospital
Billing Code: 72040 (CPT)
The BaseRate · fair price low confidence
A fair price for this
$73
about 0.8× the $89 Medicare rate · typically $16–$211
modeled estimate · not a bill or quote
Medicare pays $89 Fair price $73 Cash price $365 Hospital's list price $405
What each insurance company pays
Which insurers have negotiated a price with this hospital for this procedure — and which haven’t.
5 of 6 major insurers have a published price at this hospital
✓ UnitedHealthcare✓ Blue Cross Blue Shield✓ Aetna✓ Cigna✓ Humana Kaiser Permanente
Crossed out = this hospital hasn’t published a negotiated price for that insurer for this procedure. It doesn’t necessarily mean they aren’t accepted — ask your insurer.
| Insurance company | Price range | vs. Medicare |
|---|---|---|
| UnitedHealthcaremajor | $8 - $382 | 9% |
| Blue Cross Blue Shieldmajor | $8 - $356 | 9% |
| Aetnamajor | $198 - $393 | 223% |
| Cignamajor | $198 - $393 | 223% |
| Humanamajor | $10 - $377 | 11% |
| HealthPartners | $198 - $393 | 223% |
| Medica | $191 - $378 | 215% |
| Quartz | $8 - $369 | 9% |
| Security Health Plan | $8 - $378 | 9% |
| + 10 smaller / regional plans | $8 - $397 |
Excludes 4 rental-network / third-party entries (e.g. Multiplan, PHCS) — these are pricing networks, not insurers.
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Other Procedures at Black River Memorial Hospital
Compare: X-ray, neck (cervical spine) at other WI hospitals
- Fort Memorial Hospital · Fort Atkinson $28
- Richland Hospital · Richland Center $31
- Tomah Memorial Hospital · Tomah $32
- Upland Hills Health · Dodgeville $37
- Unitypoint Health - Meriter · Madison $39
- Beloit Health System · Beloit $44
- The Monroe Clinic · Monroe $61
- Vernon Memorial Hospital · Viroqua $67
Insurance negotiated median for the same procedure, sorted lowest first.